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sour patch kids watermelon
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great162.39avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£120K£120K/yr · 207K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Price range
Bad£1.07–£17.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand