39
sour cream
Skip itPrices mostly outside the sweet spot ($0.69–$2.73) — this niche doesn't clear our bar today.
Conversion
Incredible26.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great465.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£50K£50K/yr · 108K searches
Avg price
Bad£1.72avg listing price — sweet spot $15–$100
Price range
Bad£0.69–£2.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier