54
soup
Worth a lookShows low returns (0.0%), but soft demand (-41.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Review moat
Good670.5avg incumbent reviews — the moat a new listing must climb
Market size
Good£706K£706K/yr · 1.4M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.74–£20.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£3.00avg listing price — sweet spot $15–$100
Growth
Bad-41.3%90-day search growth — must beat 0% to launch