48
soup mix
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good569.79avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Price range
Okay£1.11–£28.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£85K£85K/yr · 119K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand