47
soup freezer containers
Skip itSoft demand (-62.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great386avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£64K£64K/yr · 100K searches
Price range
Bad£4.43–£16.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-62.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand