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sold by amazon only products

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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 23Conversion 83Competition 32Returns 100Price range 59Avg price 62Brand share 4Review moat 57Quality gap 38

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.39

avg listing price — sweet spot $15–$100

Price range

Good£4.54–£30.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,214.35

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£190K

£190K/yr · 158K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand