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soju
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible78.27avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£26.66avg listing price — sweet spot $15–$100
Price range
Great£6.20–£73.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 130K searches
Brand share
Bad99%top-5 brand share — brand-locked demand