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57

soda water

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 81Conversion 99Competition 24Returns 100Price range 15Avg price 26Brand share 28Review moat 86Quality gap 45

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great276.93

avg incumbent reviews — the moat a new listing must climb

Growth

Great+75.5%

90-day search growth — must beat 0% to launch

Market size

Good£348K

£348K/yr · 207K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.11

avg listing price — sweet spot $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Price range

Bad£0.72–£17.56

cheapest to priciest tracked listing — scored on the share inside $15–$100