57
snacks
Launch itA $3.5M/yr market growing +1.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible£3.5M£3.5M/yr · 10.4M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,534.98avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.35avg listing price — sweet spot $15–$100
Price range
Bad£1.03–£15.08cheapest to priciest tracked listing — scored on the share inside $15–$100