57
smores kit
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+84.6%90-day search growth — must beat 0% to launch
Review moat
Great393.94avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£0.97–£27.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.57avg listing price — sweet spot $15–$100
Market size
Okay£178K£178K/yr · 241K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality