53
smoothie
Worth a lookShows searches that convert (22.8% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Conversion
Incredible22.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good608.47avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.65–£31.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£367K£367K/yr · 393K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Avg price
Bad£4.11avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand