42
smol laundry capsules
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,247.95avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.08–£21.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.16avg listing price — sweet spot $15–$100
Market size
Bad£34K£34K/yr · 63K searches
Brand share
Bad97%top-5 brand share — brand-locked demand