52
smoked salmon
Worth a lookShows searches that convert (24.0% search→purchase), but prices mostly outside the sweet spot ($2.41–$8.63) keeps it on the watch list.
Conversion
Incredible24.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.0M£1.0M/yr · 826K searches
Review moat
Great472.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.22avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.41–£8.63cheapest to priciest tracked listing — scored on the share inside $15–$100