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smoked paprika
Skip itPricing outside the sweet spot ($6.95 avg) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great479.86avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£1.19–£23.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£167K£167K/yr · 122K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.95avg listing price — sweet spot $15–$100