42
smiths crisps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.52avg listing price — sweet spot $15–$100
Price range
Good£8.00–£23.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£237K£237K/yr · 135K searches
Review moat
Okay2,660.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand