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smints box of 12 sugar free
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Good576.59avg incumbent reviews — the moat a new listing must climb
Market size
Good£295K£295K/yr · 195K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.34avg listing price — sweet spot $15–$100
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.69–£17.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand