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smarties
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Review moat
Great443.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay£171K£171K/yr · 173K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.79avg listing price — sweet spot $15–$100
Price range
Bad£1.49–£16.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand