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39

smarties bulk

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A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 11Conversion 53Competition 15Returns 100Price range 62Avg price 57Brand share 23Review moat 68Quality gap 72

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good765.73

avg incumbent reviews — the moat a new listing must climb

Price range

Good£1.49–£37.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.86

avg listing price — sweet spot $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-27.8%

90-day search growth — must beat 0% to launch

Market size

Bad£30K

£30K/yr · 54K searches