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smart water
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Growth
Good+52.8%90-day search growth — must beat 0% to launch
Review moat
Good1,385.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.89avg listing price — sweet spot $15–$100
Market size
Okay£120K£120K/yr · 99K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£2.40–£19.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand