55
small easter eggs
Worth a lookShows low returns (0.0%), but soft demand (-94.8% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Great345.39avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.31–£37.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.99avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 114K searches
Growth
Bad-94.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand