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small cleaning brush
Skip itPrices mostly outside the sweet spot ($1.77–$14.18) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,813.76avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.15avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 60K searches
Price range
Bad£1.77–£14.18cheapest to priciest tracked listing — scored on the share inside $15–$100