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sma ready made formula
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good616.86avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Good£333K£333K/yr · 460K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.62avg listing price — sweet spot $15–$100
Price range
Okay£1.20–£21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand