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sloe gin
Skip itSoft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£23.09avg listing price — sweet spot $15–$100
Price range
Incredible£16.82–£35.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Good807.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay£260K£260K/yr · 113K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-24.9%90-day search growth — must beat 0% to launch