54
skinny lager
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good£8.28–£27.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good940.14avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.24avg listing price — sweet spot $15–$100
Market size
Good£316K£316K/yr · 193K searches
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier