40
skimmed milk
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible31.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,066.36avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Market size
Okay£130K£130K/yr · 117K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£0.96–£18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£3.52avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand