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skimmed milk powder
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Great457.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Price range
Okay£3.65–£18.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 49K searches