36
singles to go
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.69avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,788.37avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.37–£19.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 72K searches
Brand share
Bad100%top-5 brand share — brand-locked demand