33
shreddies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible29.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great298.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£58K£58K/yr · 66K searches
Avg price
Bad£2.99avg listing price — sweet spot $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.73–£3.70cheapest to priciest tracked listing — scored on the share inside $15–$100