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shower spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay£243K£243K/yr · 278K searches
Review moat
Okay2,687.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad£4.21avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.78–£10.52cheapest to priciest tracked listing — scored on the share inside $15–$100