43
shots
Skip itPrices mostly outside the sweet spot ($6.31–$15.48) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Good914.89avg incumbent reviews — the moat a new listing must climb
Market size
Good£381K£381K/yr · 302K searches
Avg price
Okay£10.98avg listing price — sweet spot $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad£6.31–£15.48cheapest to priciest tracked listing — scored on the share inside $15–$100