55
shortbread
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($8.06 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Market size
Good£586K£586K/yr · 766K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,340.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£1.20–£29.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Avg price
Bad£8.06avg listing price — sweet spot $15–$100