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shirataki rice
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Growth
Good+42.1%90-day search growth — must beat 0% to launch
Review moat
Good1,039.73avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.05avg listing price — sweet spot $15–$100
Price range
Bad£1.03–£19.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£39K£39K/yr · 78K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Quality Gap