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sherry
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Good601avg incumbent reviews — the moat a new listing must climb
Market size
Good£378K£378K/yr · 242K searches
Avg price
Good£11.98avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£9.99–£16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand