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shart survival kit
Skip itPrices mostly outside the sweet spot ($4.46–$8.38) — this niche doesn't clear our bar today.
Review moat
Incredible7avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+84.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£6.25avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£7K£7K/yr · 56K searches
Price range
Bad£4.46–£8.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier