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shaoxing rice wine
Skip itSoft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great281.67avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Price range
Okay£2.35–£20.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£125K£125K/yr · 134K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier