52
sesame seeds
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.29–$13.36) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Review moat
Great486.56avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay£213K£213K/yr · 221K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.06avg listing price — sweet spot $15–$100
Price range
Bad£1.29–£13.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand