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sesame oil
Skip itPrices mostly outside the sweet spot ($2.08–$15.99) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,121.81avg incumbent reviews — the moat a new listing must climb
Market size
Good£321K£321K/yr · 233K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.08–£15.99cheapest to priciest tracked listing — scored on the share inside $15–$100