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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 22Conversion 95Competition 10Returns 100Price range 27Avg price 20Brand share 0Review moat 67Quality gap 63

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good821.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.31–£19.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£103K

£103K/yr · 118K searches

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.06

avg listing price — sweet spot $15–$100

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand