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sea moss
Worth a lookShows low returns (0.1%), but soft demand (-45.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good500.81avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.80–£24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.41avg listing price — sweet spot $15–$100
Market size
Okay£215K£215K/yr · 311K searches
Growth
Bad-45.3%90-day search growth — must beat 0% to launch