57
scouring pad
Worth a lookShows searches that convert (20.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£392K£392K/yr · 429K searches
Review moat
Okay2,906.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.36avg listing price — sweet spot $15–$100
Price range
Bad£0.55–£11.51cheapest to priciest tracked listing — scored on the share inside $15–$100