45
scottish tablet
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great256.04avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.64avg listing price — sweet spot $15–$100
Price range
Okay£2.39–£20.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 107K searches