51
scottish hamper
Worth a lookShows low returns (0.1%), but a small market ($27K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible64.55avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£23.54avg listing price — sweet spot $15–$100
Price range
Great£10.00–£39.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 29K searches