55
savoury rice
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Competition
Great23%top-5 click share — an open shelf
Review moat
Great397.06avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.58–£27.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£234K£234K/yr · 258K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.30avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand