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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good529.26avg incumbent reviews — the moat a new listing must climb
Market size
Good£344K£344K/yr · 409K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.28–£25.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Avg price
Okay£9.05avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand