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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 54Conversion 98Competition 23Returns 100Price range 27Avg price 32Brand share 7Review moat 46Quality gap 35

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+26.5%

90-day search growth — must beat 0% to launch

Review moat

Okay1,858.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.80

avg listing price — sweet spot $15–$100

Market size

Okay£125K

£125K/yr · 79K searches

Price range

Okay£3.81–£19.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand