50
salt
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($0.73–$15.93) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.5M searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad4,159.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.07avg listing price — sweet spot $15–$100
Price range
Bad£0.73–£15.93cheapest to priciest tracked listing — scored on the share inside $15–$100