60
salsa
Worth a lookShows searches that convert (23.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible23.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great321.51avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£277K£277K/yr · 377K searches
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Price range
Okay£1.15–£20.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£3.11avg listing price — sweet spot $15–$100