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salami
Skip itPrices mostly outside the sweet spot ($0.96–$3.48) — this niche doesn't clear our bar today.
Conversion
Incredible27.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great351.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Okay£108K£108K/yr · 158K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£2.48avg listing price — sweet spot $15–$100
Price range
Bad£0.96–£3.48cheapest to priciest tracked listing — scored on the share inside $15–$100