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salad cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good892.69avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 171K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£2.44avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.92–£4.93cheapest to priciest tracked listing — scored on the share inside $15–$100