50
saffron
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,053.31avg incumbent reviews — the moat a new listing must climb
Market size
Okay£240K£240K/yr · 259K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£3.72–£22.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.99avg listing price — sweet spot $15–$100
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf